Unlike their standalone OTT app, Facebook TV ads are run on other companies’ connected television applications.
These ads are meant specifically for PPC marketers.
Meanwhile, at the time of its release, Facebook’s own OTT app didn’t even have a monetization strategy
This makes it an essentially useless application for smart TV advertisers.
However, Facebook connected TV ads are run on television apps within the Audience Network and offer astounding potential for earning revenue.
For one, the average completion rate of a 15- or 30-second video ad on a connected TV can be 90%.
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