74 digital marketing ideas for your business (that you can do this week)

Running a business and generating leads can seem like an insurmountable challenge when you don’t know where to start. We realize just getting started can be the hardest part. Below we’ve shared 74 ideas on how to get your mind heading in the right diretcion

  1. Segment email list by product/niche/audience
  2. Personalize email content to user (email merge codes)
  3. Use specialized landing pages for your advertising campaigns
  4. Retarget users who visit your website
  5. Create a mobile version of your website
  6. Concentrate on core social networks (you don’t have to be everywhere)
  7. Use Google Webmaster Tools to improve your SERPs
  8. Claim and complete local Yellow Pages/directory sites
  9. Submit an XML sitemap to Google, Yahoo, and Bing
  10. Guest blog on industry websites or publications
  11. Create a targeted blog with helpful content for your customers
  12. Create free documentation/FAQs about ancillary things related to your product
  13. Ask your customers how they found you and why they are interested
  14. Setup goal and conversion funnels in Google Analytics
  15. Connect your Google Adwords and Google Analytic accounts to share data
  16. Use social media to post links to useful info within your industry
  17. Do customer research – “what would you like to see?” – you’ll be surprised.
  18. Offer coupons and special offers if you are selling something
  19. Run contests to generate brand awareness
  20. Tag links with campaign info using link builder tool
  21. Create engaging video content – interview, skit, support, or product demo
  22. Be transparent in communications – good or bad
  23. Use robots.txt to block spider access to directories on your site
  24. Create a private, “customers only” area with access to premium content
  25. Give free advice on your blog, Yahoo Answers, Quora, and other Q&A sites. Advertise that you would like to get questions from customers.
  26. Send mass email when it’s important. Don’t bulk communicate.
  27. Invest in a reliable web host.
  28. Sponsor a local website or blog. A few hundred dollars will go a long way.
  29. Utilize the Google Content Network to target larger website
  30. Offer your customers a discount for customer referrals
  31. Keep your lead forms simple – name, email, and phone.
  32. Create complex forms to replace back-office tasks.
  33. Always send an email confirmation… and give more options or next steps.
  34. Get explicit consent for your email list.
  35. Make it easy to unsubscribe from said list.
  36. Start building your SMS list – for important info only! (Separate opt-in list)
  37. Maintain a CRM – keep track of your customers info and last communication
  38. Use project management software to keep track of internal to-dos (marketing. HR, goals, etc)
  39. Purchase your “brand name” in Google. Maybe even your competitors, too.
  40. Utilize a branded URL shortener using Bit.ly Pro (free)
  41. Develop a basic strategy for social networking (Why are you there? What are you trying to accomplish?)
  42. Monitor mentions of your company name with Google Alerts and Twitter search
  43. Host live webinars on your business topic with other experts in your field.
  44. Use a social media dashboard for your SMM management (HootSuite, TweetDeck, etc)
  45. Stick to SEO basics and do not participate in “black hat” tactics
  46. Produce all original content for your website
  47. Write for your audience, not for search engines
  48. Respond directly to praise or criticism on social networks; they cared enough to say something.
  49. Create a “White Paper”on a hot topic within your niche, distribute for free, get leads with your expertise
  50. Cross link on your own website using anchor text to help users find other relevant content
  51. Use SEO-friendly URL’s if possible with your content management system
  52. Use stock photos or photos released under “Creative Commons” licensing
  53. Offer a free downloads and resources area with things of value
  54. Keep your web communication short, direct, concise, to the point and use bullet points to illustrate key points
  55. Use a call to action of pages – call, contact form, buy – to make visitors do what you want them to do
  56. Create a landing page for every ad group in Google Adwords
  57. Share your expertise on Quora
  58. Review your competitors’ websites as a prospective client; is it more attractive than yours? Why?
  59. Subscribe to industry newsletters and blogs via email and RSS and stay in the loop within your niche
  60. Subscribe to Google Alerts for mentions of your company, competitors, industry keywords
  61. Use a separate phone number for web advertising for tracking purposes
  62. Write a book (ebook) about your industry and publish it online
  63. Start recording podcasts (audio or video) and publish on your website and iTunes
  64. Have a new product idea? Validate it with your customers by asking if it would meet a need. If not, don’t do it
  65. Spend as little as possible on something until you can prove it works
  66. Openly ask for suggestions from customers – some of the best come from them
  67. Create a customer forum where customers are encouraged to ask questions and share their experiences/expertise
  68. Use location-based services (Foursquare, Gowalla, Facebook Places) to offer deals for those who check-in at your physical location
  69. Publish a weekly blog post about a specifically relevant topic to your customers
  70. Build a low-cost iPhone app with AppMakr
  71. Use SMS to publish special time sensitive deals or notifications; don’t overuse
  72. Use Foursquare to check your business in at special networking events your attend
  73. Identify industry hashtags and participate in the conversation on Twitter
  74. Publish a guide based around something in your industry for others to use and make their life easier

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