One of the important signals for organic search ranking is external links back to your website. This is because who-links-to-your-website and how-they-are-doing-so are two of the most important factors behind search engine rankings. Below are 7 simple steps to help you get started.
- Identify Directories – Local directories list local companies, and adding your company to the right directory can be an effective way to build links. Simply go on Google and search for [‘your company’s niche’ directory], [‘your city’ directory], and [‘your state’ directory]. You’ll be surprised what you find, and you might even be able to identify competitors who are leveraging links as well.
- Encourage Customers To Review Your Business – Want people to have a positive opinion of your company? Get some positive reviews. You can have an independent website within your niche positively review your company and link to your website. To start, simply Google [‘your competitor’ review] or [‘your niche’ review], to find where reviews are being posted. Positive reviews will boost your rankings through the additional link, and they might also increase sales if they’re written well enough.
- Inspect and Analyze – You can actually inspect your competitors’ links, using websites like www.majesticsseo or www.ahrefs.com. These websites allow you to plug in the competition’s URL, and then they show you who they’re linking with. Information like this can help you brainstorm by showing you who you need to target and also who has yet to be targeted.
- Favors for Favors – Karma exists on the web as well. You can build a solid foundation for future linking simply by giving others within your niche great press. Start by putting a blog on your website and using it to applaud others within your industry. The same can be done with a newsletter. In time, you’ll find that the links will start building on their own. All your positive press will pretty much guarantee that the favor will be returned when you ask for help from a colleague.
- Work with what you’ve got – If you’ve put analytics into place, well, then use them! The purpose of web analytics is to show you who’s coming to your site, so that you can study where they’re coming from and identify WHY. Visit the sites that are sourcing your traffic and pinpoint what it is that’s making people click.
- Think Inside of the Box – Make a list of everybody you’re already working with. Customers, trade associations, vendors, charities you might have donated to – the whole lot. Then, take everyone from that list who has a website and visit it. If you find a page where they might be able to plug your company and include a link to your website, ask them to do so. Chance are that they will say yes.
- Make Sure There’s a Link – Some well-intentioned colleague may very well have gotten online and mentioned you in their latest blog post. They might have, however, forgotten to link to your site! To find out if this has occurred, simply Google [‘your business name’] and skim through the results to see if there are any un-leveraged link opportunities floating around the web. If you find any, just ask their creator to add a link. In most cases, they will.